I invent, design,
and build human-centered AI.
I take an idea from a sketch all the way to a shipping product — inventing the concept, designing the experience, and writing the code, with a craftsman's care for how it feels to use.
MIT Ph.D. in computational cognitive science. Twenty-five years building software that understands people, incorporating virtuous feedback loops so the product gets better as people use it. Products that solve problems, create serendipity, and bring people closer to their highest aspirations.
Selected work
Digital Wisdom — founder, designer & builderCoaching Avatar
An AI coaching avatar you can actually talk with — LLM-driven conversation grounded in a real coach's video library. Designed to build genuine relational skill rather than dependence, not just rack up time-on-app.
WonderCal
Group scheduling that reads live availability straight from everyone's Google, Outlook, and Apple calendars — so landing on a time that works for the whole group takes one glance instead of ten emails.
GoalStackers
An accountability app that pairs you with a partner, stacks your ambitions from a five-year vision down to this week's to-dos, and puts real money on every weekly commitment — so the goals that matter actually get done.
Technology should help people become more human, not more robotic.
Collaborations
with Sedonya Kay & Edy Garfinkiel, UX designers
AI Video Library
A searchable, AI-indexed library that surfaces exactly the right teaching moment from hours of coaching footage — turning a sprawling archive of video into an on-demand curriculum that answers real questions.
Web Wisdom
An AI concierge auto-generated from a website's own content. It answers visitors' questions, points them where they need to go, and recommends what to do next — all in the brand's own voice.
Just Meet
An "offline dating" app that nudges people to actually meet in person — no swiping, no endless texting. Just a time, a place, and a reason to show up.
Passport Appointment Nabber
A watchdog service that grabs scarce passport-appointment cancellations the instant they open up — for travelers stuck in regions with nothing available for months.
Case studies authored by Edy Garfinkiel.
Career highlights
a sample of earlier rolesBeats Music
Built the recommendation and personalization engine behind Beats Music (now Apple Music) — helping listeners discover new music they'd genuinely love instead of more of the same.
Migo
Scaled the engineering and data organization behind real-time credit decisions — extending small loans to underbanked people across Nigeria and Brazil.
Amazon (A9)
On Amazon's A9 search team, modeled how people really search and click — building relevance signals and debiased metrics that helped millions find exactly what they were looking for.